Surveys and Tool Development
Extensive experience in survey design ensuring accurate, usable results for your research needs
Expert Survey Design
FARCTS's extensive experience in survey design will ensure that your marketing survey delivers accurate, usable results. When designing a survey, researchers must identify not only how to ask questions, but what questions to ask.
Our analysts will refine your information goals and determine the most precise way to measure that information. We will help you specify your variables and determine whether a Likert scale, categorical options, or another question format is ideal for your purposes.
FARCTS will determine whether a quantitative, qualitative, or mixed survey is most appropriate for your market research goals, ensuring that the data collected is relevant, reliable, and actionable.
Our Survey Development Process
Define Research Objectives
We work closely with you to clearly define your research objectives and information needs, ensuring that the survey is designed to collect the specific data required.
Design Survey Instrument
Our experts develop a customized survey instrument with carefully crafted questions that are clear, unbiased, and designed to elicit accurate responses.
Pilot Testing
We conduct pilot tests to identify any issues with the survey instrument, ensuring that questions are understood as intended and that the survey flow is logical.
Data Collection
We implement the survey using appropriate data collection methods, whether online, in-person, or through mobile devices, ensuring high response rates and data quality.
Data Analysis
Our analysts process and analyze the collected data using appropriate statistical methods to extract meaningful insights and patterns.
Reporting and Recommendations
We present the findings in clear, actionable reports with visualizations and specific recommendations based on the data.
Our Survey Capabilities
Survey Types
- Household surveys (40,000+ conducted)
- Key informant interviews (1,000+ conducted)
- Focus group discussions (1,000+ conducted)
- Market research surveys
- Perception surveys
- Needs assessments
Data Collection Tools
- 150+ smartphones & tablets for digital data collection
- Online data management platform for real-time data
- Custom mobile applications for specific survey needs
- GPS-enabled data collection for spatial analysis
- Offline data collection capabilities for remote areas
- Simplified data analysis dashboard for clients
Data Management Expertise
FARCTS has managed large-scale data collection efforts, including projects with more than 1,000 data enumerators. Our data management systems ensure data quality, security, and integrity throughout the research process.
We use online data management platforms to relay objective and real-time data as well as to produce simplified data analysis dashboards for our clients for their internal analyses. This allows for transparent monitoring of data collection progress and immediate identification of any issues.
Need a Custom Survey Solution?
Our team of survey experts is ready to design and implement a customized survey solution that meets your specific research needs and objectives.