Farct’s extensive experience in survey design will ensure that your marketing survey delivers accurate, usable results. When designing a survey, researchers must identify not only how to ask questions, but what questions to ask. Our analysts will refine your information goals and determine the most precise way to measure that information.
We will help you specify your variables and determine whether a Likert scale, categorical options, or another question format is ideal for your purposes. Farcts will determine whether a quantitative, qualitative or mixed survey is most appropriate for your market research goals.